Once upon a time, The What was a radio show on KLC. Before that, it was a rap song by Biggie Smalls and Method Man. Now it’s a blog dedicated to the presentation and discussion of good music, writing, and other dope art too.
We ain’t in it for the ad money.
We don’t play that clickbait bullshit.
This right here? This is for the love.
Our numbers include:
Henry Whittier-Ferguson – Editor-in-Chief
Micah Roehlkepartain – Contributing Writer
Sam Smith – Contributing Writer
Joe Carmichael – Contributing Writer
Talal Gedeon Achi – Contributing Writer
Sage Coy – Contributing Writer