Premium Television and the Problem of Viewer Engagement


It all started with Lost—as I’m fond of saying about nearly any network television show featuring any kind of sci-fi, fantasy, or mystery elements. Lost premiered at a time when science fiction on television was brusquely relegated to the Syfy channel or nostalgic reruns of those campy yet halcyon series of space travel;  a time when network television desperately needed something to come along and dislodge the apathetic viewership of long-slogs like CSI and American Idol; when middle class families like mine would typically gather to watch whatever sitcom was on between the rotely formulaic case-solving and bloated reality television; and maybe most importantly: when network television was all we had, unless we were paying for premium channels.

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